The Reader (parent company Pioneer Publishing) is the original alternative news monthly in Omaha, NE, founded in 1994. It is known for its watchdog journalism and covering news the mainstream media misses. The print paper has citywide distribution and a robust digital site. With an exceptionally diverse audience, its readers are most defined by their high levels of engagement in the community (from voting to going out). El Perico is the original bilingual community weekly founded in 1999, serving Omaha’s booming Latino community, becoming part of Pioneer Publishing in 2004 and going monthly in 2020.